Gamification & Behaviour Design ConsulTancy

A good gamification strategy is all about tapping into the right motivations, which depends on how you want your customers to feel when using your product, as well as your company’s values and style. It’s also important to know what you want to achieve with gamification — no tool should be added just for the sake of it.

You can't improve what you can't measure! That’s why it's essential to set up detailed metrics and track user behaviour before and after we make changes. This will help us set SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals for our gamification strategy.

After analysing your product, company goals, and values, and using human-focused product design principles, we'll suggest motivational drives and gamification techniques to start with. We'll take a Minimum Viable Product (MVP) approach, making small changes and testing simple hypotheses.

Together with you, we'll select the initial techniques to implement, measure the results, and validate their effectiveness. We’ll cooperate with your development team to ensure smooth integration with minimal changes to your existing code.

We’ll review user behaviour before and after implementing the gamification techniques to see how effective they are. If they work well, great! If not, we’ll go back to the strategy phase, pick another technique or hypothesis, and repeat the process.