Gamification & Behaviour Design ConsulTancy

To begin, our consultants will work with you to define your end goal with gamification. By clarifying your objectives and challenges early on, we ensure the final solution fulfils your business's needs and drives meaningful results. During this phase, we also run numerous proof of concepts (POCs) to gather comprehensive information, enabling us to approach your challenge from every possible angle.

Understanding what motivates your customers is paramount. We will assist you in analysing vast amounts of quantitative and qualitative data to make sense of how users interact with your product, what they like and dislike, and how they make decisions. With the insights derived during this phase, our developers will design gamified features that resonate with your users and foster engagement.

Using established gamification principles and the COM-B model for behaviour change, we will create a strategic plan to incorporate elements like leaderboards, badges, tasks, and rewards into your app. Based on user behaviour, we also set specific goals, for example, increasing retention rates or the number of daily active users, and form hypotheses on how these elements will help achieve our objectives.

After we conclude how best to approach your app, we will begin integrating gamified features. We rely on established game and behaviour design principles and the preferred tech stack to weave gamification into your app.

Post-implementation, our analytics department rigorously measures the impact of our gamification strategy elements against the metrics we defined earlier. By doing so, we assess whether our hypothesis is valid and whether the changes influenced your project's metrics as expected. Depending on the results, we either proceed with the current strategy or make necessary modifications.