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Diversido knows how to develop this strategy to create a seamless and immersive brand experience for online followers and customers. This includes search engine optimization (SEO), social media marketing, content creation, email campaigns, and analytics.
Campaigns Launched
Years of Experience
ADs Platforms
Landing Pages Done
Strategies Prepared
Apps Promoted
Focusing on web and mobile apps marketing in general we specialise on:
First step for existing projects to learn what was done and which results were achieved before preparing new strategies. SEO and Content aspects included.
Besides direct business competitors we pay attention to those your users will see in chosen marketing channels: among ads or search results.
Before choosing channels for promotion we work on detailed strategy with the KPIs with regular reports, revisions and adjustments.
Our team can both help you guiding your SEO efforts or handle all SEO-related tasks for you, like technical errors fixing, monitoring and more.
Starting with the content strategy and planning, we work on content creation, localisation (19 languages), editing and publishing on selected platforms.
Good old emails are still working for some industries - we have extensive experience with B2B and B2C email marketing and direct marketing campaigns.
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For the off-page optimisation and promotion we use variety of PR techniques as well as linkbulding practices depending on the nature of your product or service.
Winning tough competition for a mobile app is impossible without well-optimised store listing. For quicker results we setup and manage PPC campaigns.
From choosing tracking tools, defining events and conversions to track to analytics itself - we offer this services to track strategy performance.
Our team believes in a complex approach; that’s why before doing anything, we will conduct an internal audit of your marketing activities to see what can be improved. We can also target your weak digital areas or issues that you experience in the business.
You know that your digital strategy isn’t working properly when you steadily see low conversions, a decline in website traffic, or a decrease in sales. This may be caused by lots of reasons and depends on your recent activities. For example, you may have used an outdated digital strategy and the audience burnt out, or you have never even hit the target audience. Poor-quality content and overall user experience can also affect your success.
Poor website traffic can hinder online visibility, reduce brand exposure, and ultimately decrease sales. A lot of factors can contribute to this problem — lack of social media activity, ineffective SEO strategy, dull content, etc. We can increase your social media presence by adding more channels of communication, using paid advertising, creating interesting content for your target audience, and promoting it. Working on SEO to improve your visibility in SERPs will ultimately bring you more organic traffic.
Most likely, you only use one or two channels to distribute your content. Brand awareness depends on how often people see you or your products and services, and this can’t be achieved with only a website without any social media platforms. You have to be consistent in your efforts to become more visible, engage with clients, and ultimately increase revenue. Our digital marketing solutions can help you achieve just that.
A low conversion rate indicates that a significant number of website visitors or leads leave without taking the desired action, whether that is signing up for a consultation, leaving a message or a contact, or making a purchase. It can be caused by ineffective and unoptimized landing pages or lack of trust. We can work on your user experience together, transform the content to make it clearer, build more trust with your customers, and work on SEO.
An undefined target audience is one of the most common issues we see in our clients. When you don’t know who your users are and their pain points, you won’t be able to target them successfully. The better you know the audience, the less online marketing budget you spend in vain and the higher the Return on Investment you can get.
To improve the application visibility, we can utilise App Store Optimisation (ASO) tools similar to SEO techniques that include adjusting titles, keywords, and descriptions. Positive reviews are another tool to make the app more visible in the search. We can also collaborate with influencers to bring more people to download the app or use the paid advertising option that such stores provide.
When the wording is confusing, the design and layout are poor, the value is unclear, and page speed takes minutes — the landing page is considered ineffective. We need to conduct a thorough review of its content and design to pinpoint and fix the issues. Sometimes on-page optimization is enough to see tangible results; other cases require off-page optimization and more time to figure out the root of the problem. We know that there is no single solution, and a good strategy is a mix of different approaches.
Our team believes in a complex approach; that’s why before doing anything, we will conduct an internal audit of your marketing activities to see what can be improved. We can also target your weak digital areas or issues that you experience in the business.
At Diversido, we don’t spread ourselves too thin but focus our efforts on areas we are really good at — Digital Health, Fintech, Education Technology, and Entertainment.
Digital health is a challenging field — it has a very sensitive nature due to its relation to people’s lives and health. Consequently, there are a lot of regulations that you have to comply with. The market is saturated, so it takes a lot of skills and experience to promote digital solutions. Diversido understands these challenges and ensures transparent and safe practices regarding personal data. We stay abreast of the current regulations and make sure our online marketing strategy complies with them. The same goes for the market challenges — we strive to stay ahead of trends and stand out among the competition.
We’ve seen some resistance from traditional education institutions in adapting new digital solutions. There are also many regulations and constraints associated with the education field, not to mention the budget restrictions that make it impossible for institutions to invest in online Edtech solutions and digital marketing. We make sure to comply with the regulations and be transparent in our strategy, helping customers present their products so that users can easily understand the benefits.
Fintech is a highly competitive sector, with numerous companies offering similar services. Standing out in an overcrowded market and differentiating the brand is a serious challenge. Moreover, some consumers might be hesitant to try out a new fintech solution, let alone pay for it. We deal with these challenges by emphasising a unique value proposition, which we believe every good product has. With the help of our online marketing strategies and SEO, we educate clients about the useful features of digital solutions and how they change their lives for the better.
The entertainment niche is probably one of the most challenging in terms of digital marketing services. The amount of content is overwhelming, leading to a decrease in visitors' attention spans and changing consumers’ behaviour. There are always issues with privacy and copyright infringements as well as social media scrutinies like negative reviews or controversies. We make our content not only relevant and informative but inclusive. Our team knows the results digital PR can bring, and we use it to the fullest.
Out technical, design, sales & marketing teams will gladly share their expertise and help bringing your idea to life!
Book A Meeting
Out technical, design, sales & marketing teams will gladly share their expertise and help bringing your idea to life!
Book A Meeting
Out technical, design, sales & marketing teams will gladly share their expertise and help bringing your idea to life!
Book A Meeting
Gamification is not a single concept or feature you can integrate into your app. Working on gamification projects we follow frameworks like Octalysis. But there are more - so here is our short research on popular gamification frameworks.
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Every customer wants an app that is perfect and has no glitch, so testing is always performed. What should be considered testing mobile apps? Just follow our article for details.
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If you're not sure what can help in your case - an MVP or a prototype, feel free to proceed reading this post. We did our best explaining the difference.
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