Privacy & Cookie Policy

1. Introduction

Welcome to Diversido. We respect your privacy and are committed to protecting your personal data. This Privacy & Cookie Policy explains how we collect, use, and protect your information when you visit our website https://www.diversido.io/ and interact with our services.

By using our website, you consent to the collection and use of information as described in this policy. If you do not agree with any part of this policy, please adjust your cookie settings or discontinue the use of our website.

Legal Compliance

This policy is designed to comply with:

  • General Data Protection Regulation (GDPR) & UK-GDPR – for users in the EU & UK
  • UK Data Protection Act 2018 - applies to all UK-based businesses and users
  • California Consumer Privacy Act (CCPA) – for California residents
  • Other US State Privacy Laws, including the Virginia Consumer Data Protection Act (VCDPA) & Colorado Privacy Act (CPA), where applicable

We continually monitor global privacy regulations and update this policy as required.

2. What Data We Collect

We collect the following types of personal data:

2.1 Personal Information You Provide

  • Contact Forms & Client Inquiries – Name, email address, phone number, and any details you provide when reaching out to us.
  • Newsletter Sign-ups – Name and email address when subscribing to our updates.

2.2 Automatically Collected Information

  • Google Analytics – We collect information such as IP address, device type, browser type, and website interaction (e.g., pages visited, time spent on pages).

2.3 Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience and analyse website traffic. More details are provided in our Cookie Policy (see Section 6).

3. How We Use Your Data

We process your personal data for the following purposes:

  • Communication – To respond to inquiries, provide support, and send requested information.
  • Marketing – To send newsletters and updates (only if you opt-in).
  • Analytics & Performance – To understand website traffic and improve user experience using Google Analytics.

We do NOT sell or share personal data with third parties for their marketing purposes.

4. Legal Basis for Processing Data

For EU/UK Users (GDPR Compliance)

We process personal data under the following legal bases:

  • Consent – When you subscribe to our newsletter.
  • Legitimate Interest – To analyse website traffic and improve our services.
  • Contractual Necessity – To respond to inquiries and provide services.

For California Users (CCPA Compliance)

California residents have the right to:

  • Request access to data collected about them.
  • Opt-out of data selling (We do not sell personal data).
  • Request deletion of their data.

To exercise these rights, contact us at contact@diversido.io.

5. Third-Party Services & Data Sharing

We use the following third-party services, which may collect and process data on our behalf:

  • Google Analytics – Tracks website traffic and user behaviour.
  • Facebook Pixel – Used for marketing and retargeting.
  • LinkedIn Ads – Helps us run targeted advertising campaigns.

These third parties have their own privacy policies governing how they handle your data.

6. Cookies & Tracking Technologies

Cookies are small files stored on your device to improve website functionality and analyse traffic.

6.1 What Cookies We Use

We use the following types of cookies:

  • Essential Cookies – Required for basic website functionality.
  • Analytics Cookies – Used to understand website performance (Google Analytics).
  • Marketing Cookies – Used for targeted advertising (Facebook Pixel, LinkedIn Ads).

6.2 How to Manage Cookies

You can manage cookie preferences via:

  • Our cookie consent banner when you visit the site.
  • Your browser settings (e.g., Chrome, Firefox, Safari).

To disable specific cookies, visit:

7. Data Security & Storage

We implement industry-standard security measures to protect your data from unauthorised access, alteration, or disclosure. Data collected through our website is stored securely and retained only as long as necessary for its intended purpose.

8. Your Rights & How to Exercise Them

Under GDPR (for EU/UK users), you have the right to:

  • Request access to your personal data
  • Request correction or deletion of your data
  • Object to data processing or withdraw consent

Under CCPA (for California users), you can:

  • Request a copy of the data collected about you
  • Request deletion of your data
  • Opt-out of data collection for marketing purposes

To exercise your rights, please email us at contact@diversido.io.

9. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with the updated date.

Last updated: March 2025

10. Contact Us

For any questions regarding this policy, contact us at:

Email: contact@diversido.io
Website: https://www.diversido.io/