Asia Actual — Website Homepage Redesign

Challenges of the Project

• Confusing navigation. The header with the countries list didn’t present the information clearly to the visitor and contained insufficient information about what Asia Actual did as a company.
• Generic design. The site lacked visual appeal and failed to convey Asia Actual's rich expertise and the level of quality it provides.
• Slow page loading. The website took too long to load, especially on mobile devices, thus leading to an increased bounce rate.
• Low conversions. Key calls to action were misplaced with newsletter subscription or missing entirely. The site was driving leads, but conversion rates could be improved.
• Making the website more interactive. We needed to add animations and other interactive elements without affecting the website’s loading speed.

Asia Actual had a well-established site, but a few areas needed improvement for today's digital landscape.

Solution Implementation

We concentrated our efforts on three areas: UX/UI design, technical SEO analysis, and content audit.

UX/UI Improvements

To solve the challenges, we implemented the following UX&UI improvements:

• Clear & concise header. We streamlined the header navigation to focus on Asia Actual's core services and clarify its offerings.
• Improved region map. We redesigned the map to elegantly showcase their global reach, with a focus on Asia. The new map is clean and minimalist, maintaining the site’s colour palette.
• Added service details. We highlighted Asia Actual's key service information, like device registration and regulatory services on the homepage, and added short descriptions of each.
• Optimised CTAs. More CTAs were added throughout the page to encourage users to get in touch.
• Enhanced readability. Adjustments to font sizes and contrast for page headings improved overall site readability.
• Floating contact button. A contact button now follows users as they scroll down the page, saving users’ time and boosting chances of interaction.
• Modified contact form. We updated the contact form to include “location” and “company” fields and placed it on the main page.
• Condensed team section. We trimmed down the large team section to only showcase key staff with the ability to scroll.
• Repositioned newsletter signup. The newsletter signup was relocated to the website footer, as it’s no longer the main CTA.
• Added testimonials. We included client testimonials and company benefits to build credibility and highlight Asia Actual's expertise.

Redesigned homepage gives Asia Actual a modern, professional look that effectively communicates its brand identity.

Technical SEO Audit

We conducted a comprehensive technical SEO audit for Asia Actual’s website. We checked for various issues related to technical aspects of SEO, including duplicate content, errors in the Robots.txt and sitemap files, 404 errors, server responses, etc. We also evaluated the use of metadata (page titles, descriptions, and image Alt text), site speed, schema markup usage, and more, while providing solutions to fix the detected problems:

• Increase website page loading speed to ensure optimal technical accessibility before starting other promotion efforts;
• Optimise metadata like page titles, descriptions, and image Alt text for all pages, especially key commercial pages;
• Build high-quality backlinks to important site pages to improve search rankings for relevant keywords;
• Cluster and optimise target keywords for the overall site and key pages;
• Check and fix broken links, canonical addresses, and redirects;.

• Eliminate HTML and CSS errors (as many as possible).

By fixing these issues and optimising key on-page & off-page factors, Asia Actual’s site can reach more potential customers through search. Right now we are working together on fixes and further marketing support.

Content Audit

Our team conducted a detailed review of the website page-by-page. Here are some of the issues we uncovered and recommended to take care of:

• Homepage. The images and country names took a long time to load. We suggested optimising the file sizes. The country pages opened inconsistently — some in new tabs and some — in the same opened tab. We recommended opening all in new tabs to maintain consistency. We also proposed rearranging the country names so they are fully visible.
• Market info. The country-specific content needed more details and formatting into shorter paragraphs. We suggested rewriting and updating the stats and data. The Vietnam page structure differed from the rest, so we proposed standardising the format.
• Contact us. We found redundant text that could be removed.
• About us. This page needed updating to reflect Asia Actual's current focus and offerings.
• News. Two "News" tabs were confusing. We suggested deleting one of them and reviewing the news articles to feature.
• Services. The services and regulatory information were on the same page. We proposed separating them into two distinct menu items

Our content improvement suggestions aimed to create a more user-friendly, on-brand, and effective website.