MasterPeace is a coloring game that helps people ease their minds and find their zen while listening to calming music. The app offers three levels of painting navigation difficulty, a library of 500+ images to color, and a collection of relaxing music - working online and offline.
Diversido took over the project that was initially created by another team, at the stage when loading speed of the app had to be improved. Both iOS and Android apps were available for the users, but couldn’t grow due to loading issues as well as required login.
The Diversido team encountered several challenges during the improvement of the MasterPeace app, yet we effectively solved them:
Initially, it took 2-4 minutes for the MasterPeace app to load after it was installed on a user’s device. The loading was so long because all the content, including pictures, music, and the app’s files, was loaded at once. Consequently, it was quite a while before users could start using the app, which deteriorated their experience.
Solution: Diversido’s developers removed all visuals and music from the files to be downloaded before the first launch and left only a few. Full images and music library continued to load after app was started and user could already color first images. Since only the basic data had to be received from the server initially, it took a couple of seconds for the app to be loaded. This way, customers skip all the waiting and can start using the app much faster.
The MasterPeace application was stuffed with pictures for coloring. It was costly since the client was buying hand-drawn visuals from illustrators for $50/piece. Still, the client wasn’t completely satisfied with them and needed our help with additional editing.
Solution: Diversido’s UI/UX designer searched pictures online on stock services, found visuals that fit the requirements, and sent them to the client. After the client approved the pictures, the designer finalized them so they could be displayed correctly in the app. Some of the pictures needed to be fixed and tested before the final approval to add them to the app. On average, a picture’s cost was reduced by three times.
Besides, the client had more pictures from designers hosted on Google Drive. However, they did not work with MasterPeace and required fixing. Diversido’s mobile developers identified the issue and found a way to address it so all the images finally were uploaded to the app.
After the product was ready, Diversido took over the marketing for the project. We discussed possible marketing activities with the client and participated in the creation of marketing campaigns. We helped the client launch an advertising campaign on Facebook, Apple, and Pinterest, and Google.
We also provided app store optimization for the application and updated the descriptions of the app in Play Market and App Store to get higher visibility.
At the same time, Diversido undertook work on the landing page of the client’s website: we designed the structure of the content and wrote it from scratch.
We also provided the client with monetization options and a plan for push notifications to demonstrate the direction of the project’s future development. We’ve already integrated one of the Admob advertisement services and Appodeal ads. We’ve added more categories to the app to make sure it stays valuable for the users. We kept an eye on internal user metrics and already made decisions based on them; for example, removing registration to keep more users in the app. Overall application gained more than 50K users within 1 year.
Diversido has achieved notable results in the modification of the MasterPeace app. We have improved loading speed, found a way to optimize the quality of the designed images, and added significant UI/UX changes.
However, the project is now in maintenance mode. We still continue with bug fixing as per the feedback. Besides, now there are more goals to accomplish. We’ve had an additional request to adjust push notifications and adjust the monetization system.
We have also cancelled user registration upon downloading the app. Instead, we allow them to use a limited version of the app without an account in order for users to see the real value of the app quickly. This decision was made based on the statistics we collected on the users activity via AppsFlyer.
Some more features added include offline mode, so users can color even during the flight or just without internet connection, AppsFlyer integration, setting up events for tracking purposes and onboarding functionality, which explained in a few screens how to start using the app for the new users (it was used by 60% of new registered ones).
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